so it recently occurred to me that the
general public has no accurate concept
of how much youtubers make from the ads
placed on their videos how much do you
think a video that gets a million views
how much do you think it earns how much
money do you look at your Adsense that
often a video hits a million views how
much do you think it would make probably
like three thousand dollars I asked
everyone on Instagram how much they
think a million views earns on YouTube
and the answers were really all over the
map we've got a lot of people saying a
thousand dollars some people say two
hundred dollars three hundred thousand
five thousand really look at these you
guys it's all over the map from a
hundred dollars so the thirty thousand
dollars people seem to have no clue how
much youtubers make and today I'm gonna
expose exactly how much a million views
can make you from a YouTube video so
here's the interesting thing about
making money on YouTube you can have
several different videos with a million
views that make very different amounts
so generally what I found to be the case
on a video with a million views is that
it makes about two thousand dollars
that's just what I think is the average
and this is for a video that's under 10
minutes long is monetized and doesn't
have anything really like inappropriate
in it because if it's not
family-friendly as YouTube considers it
you're pretty much making nothing so
let's take this video for example
gymeastics then versus now it got 1.3
million views and we can see it earned
about two thousand dollars so have this
video only gotten a million views it
only would have made like fourteen
hundred dollars let's take a look at
another one so this video has 2.2
million views so I know what you guys
are thinking you're like alright this
one probably made like four grand you
guys are gonna be shocked at how much
this made because I was so this video
two point two million views it only made
seven hundred and forty three dollars
seven hundred forty three dollars
why is that you think well let's let's
see here so the reason for this is this
video is pretty short so it's only
running one commercial pre-roll ad the
real reason this video didn't earn that
much money it's because most of the
views are actually from outside the US
so you earn different amounts of money
based on where your viewer is from kind
of weird I know but it's just based on
what advertisers pay you also earn a
different amount based on the age of
your viewers so when we really dive into
what's going on here we see that the CPM
for this video was a dollar and 60 cents
which is really pretty low your CPM is
the amount that you earn per 1000 views
on a video so basically if you have a $1
CPM and you get a million views
you earned a thousand dollars YouTube
actually takes half of that so really I
only earned 50 cents per thousand views
like that is super low we can see
actually that most of the views were
from India and the CPM there is only
about a dollar and 15 cents compared to
in the US it was about $4 per 1000
viewers from the US there was also a lot
of viewers from the Philippines on this
video that also had a lower ad rate this
was so unexpected because most of time
my videos are just viewers from the US
Canada Australia so I was shocked by
this and thought it was really
fascinating so like I talked about
location is a big factor in the CPM of
your video but it's not only that it's
also the topic of your video if your
video is family-friendly the age of your
viewer viewers that are older tend to
pay a little better it's simply because
those people just clicking on more ads
buying more stuff so for a while I
thought this was the cap for my channel
I would get between 1 and 2 million
views a month and the Adsense portion of
my channel earned between 2 and 4
thousand dollars Adsense really wasn't
even my main form of revenue I didn't
even look at it that much and I thought
that was pretty much the standard until
one day I uploaded one video that blew
the rest of these out of the water and
it was this video about the CEO sent
bird in this next one I'm going to show
you guys I think it's gonna shock you
because it shocked me but in a good way
this time so I made this video about the
CEO of cent burn I just made it because
I thought it'd be a cool video I didn't
really think it was gonna earn me that
much at all like I really didn't
and at first the video barely got any
views but then over time and just
started getting more and more I'm not
really sure how it happened I'm not
kidding after the first day the video
only had like 8,000 views for my channel
that is really not good so I'm thinking
like whatever this video is a flop I
guess no one really wants to watch it I
think it's cool but hey you know try
again next week then the video kind of
just started to pick up speed randomly
you know the YouTube algorithm just
doing its thing but now it's at 370
thousand views so based on our math
before we would think that'd be like
seven hundred dollars maybe maybe more
maybe less take a look at this it earned
$3,000
when I saw this I was like what why the
CPM of this video was a whopping about
$18 that's insanely high for my channel
it's just crazy that this video got six
times as many views but made a third as
much as the other one so this really
goes to show that making money on
YouTube is not all about views it's also
about the watch time of your video how
long your video is who is watching your
video what location they're in all these
different factors come into play but you
really don't need to be getting like 10
million plus views a month to be making
a living on YouTube you can get a lot
less views and make more than someone
who's getting 10 million views a month
which is insane and something I didn't
realize for years so this begs the
question I'm sure you all are wondering
how how can you make more on YouTube I
kind of figured it out so for the past
month I've been doing an experiment with
my channel and I actually ended up
making about three times as much as my
January earnings so we can see in
January my channel made seventeen
hundred and six dollars and in the past
28 days it's made 6085 from just this
one thing I started doing and I wasn't
getting three times as many views it had
nothing really to do with the amount of
views I only got four hundred thousand
more views are you ready do you guys
wanna know what it is
okay first you have to watch this ad I
know that was cruel I'm sorry but it
will make sense in a second the thing I
did that ended up earning me three times
as much was making videos over ten
minutes long a couple years ago YouTube
rolled out with feature that when your
video is over ten minutes long you can
add multiple ads to that video so you
can add as many ads as you want actually
I get threw in an ad every 30 seconds
but no one's gonna watch that that's
ridiculous
so I started adding two ads to the
middle of my videos and it's insane it
made a huge difference and I don't say
any of this to brag I really am just
saying it so if your youtuber you know
that this is an option that you have a
way that you can increase your revenue
and the videos I made I can pretty
easily make them 10 minutes long like I
had a lot to say about them some videos
you just can't like some sometimes you
just don't have enough to talk about
like I have plenty of videos out of 3
minutes long and how'd I stretch them to
10 minutes
it would have been questionable if it
was good content you can't just add like
a white screen for five minutes of the
video you know people have to actually
watch to the next ad so you have to make
some kind of entertaining or valuable
content
another thing I've seen people do if
their video is about eight minutes long
is adding like some bloopers or a
question-and-answer and some people
still enjoy that so I think it's fine to
do that I would say if your video is
only like two or three minutes long it's
gonna be tough to stretch it to ten
minutes
general though I think this is so
awesome it allows you to spend more on
your videos and justify it so you can
buy that new camera that'll make your
videos better quality or hire a
videographer or whatever it is that's
gonna make your videos better that costs
a little bit more
for example the Sunbird video cost me
more to make I had to fly my sister and
I to New York pay for a hotel it's been
an entire day filming and then two or
three more editing but since the video
was over 10 minutes long I pretty much
made all of that back so in the end I
was able to make a video that was so
much better quality like actually a
really cool video and people ended up
really enjoying that video so I'm glad I
did it
if the video had it made as much back I
really
be inclined to make more of these videos
because I would just be losing money
every time I mean honestly I figured I
would lose money on this video like I
just wanted to make it to make excited
be a cool video and look I know as a
viewer the first thing you're gonna
think is more ads that's so annoying no
but really for most videos it's just not
even profitable if you have one ad and
think about it with a regular TV show
you'll have to watch two full minutes of
ads for every five to seven minutes of
actual programming so watching like five
seconds of an ad that you can skip is
really not that bad but I know that it
is a little bit annoying this video has
been all about money and like I didn't
really mean for that to happen but it's
interesting I guess I don't want this to
come across as just trying to make the
most money from YouTube because honestly
I do YouTube because I think it's fun
like in reality YouTube isn't really the
best way to make money most of the time
like most people don't end up making a
living on it you'll have to stay at it
for years years it is really hard to get
a million views on YouTube in a month
still and even if you get to that if
you're not optimizing how much you're
gonna be making if you're making
seventeen hundred a month that's twenty
thousand four hundred a year
let's technically below the poverty line
that's why most youtubers do brand deals
that are doing YouTube as like a
full-time thing because making videos
actually is really time consuming I got
really off-topic this video but
basically if a video gets a million
views and it's under five minutes long
it probably made like two or three
thousand dollars if it's over ten
minutes long could be four to five
thousand dollars but honestly it's
everywhere in between some people get
like ten thousand some people like that
one video only got like 350 so really I
guess everyone was right in a way except
a hundred dollars is probably like I
don't that's too low I think so I hope You understand now.