So in this blog, I'mgonna be talking about how to make a viral video,what you should make your first YouTube video about if you haven't started yet, and some video ideas that don'trequire you to be on camera and show your face. Coming up. (shutter snaps) (autofocus beeps) Hey, what's up, guys? Sean Cannell here with THiNK Media TV helping you go further faster in media.
Let's get into the questions. (papers crunch) IanToGo asks, do viral videos have things in common? Great question, Ian. Everybody wants to make a viral video. I know I do. And, full disclaimer, I never really have. I think my most viewed video was an interview with my friend's daughterthat might be over around a million views or something. (baby vocalizes) Who do you think is the best YouTuber? (baby vocalizes) Really? Well, what about your mom and dad? - No, no. - And I'll link that upin the description below. But honestly, making a viralvideo is not necessarily something you can guarantee,but they do have common traits. So a couple of things,if you were trying to make a viral video, to think about: Number one, viral videosare usually short. You never see viral videosthat are super long. Number two, a lot of times,they have music and/or dancing. One of the most well-known viral videos was Rebecca Black's Friday ♫ Friday, Friday, ♫ Gettin' down on Friday Gangnam Style, music. ♫ Oppa Gangnam Style ♫ Gangnam Style A lot of viral videos have music in them, and a lot of times theyhave dancing as well. Third, a lot of times theyare connected to trends, and so something happens,and you get your video out quick enough, based aroundpop culture, trends, something that's happening, and then you're able to ridethat wave of popularity. Fourth, and probably most important, is that viral videos provoke emotion. So they might be funny,they cause you to laugh. They might be shocking. They might be gross. You're like, ew! But it's so gross thatyou really wanna share it. They might just be ridiculous. A lot of time trick shot videos go viral, because they're so amazing. They provoke emotion. They cause you to want to laugh. They cause you to want to cry. They're very emotional, andthey move you emotionally. So if you're trying tocreate a viral video, make sure you tap into something that will tap deeply into human emotion. Then the last thing is alot of times viral videos have either kids in them oranimals in them, or both. And then hey, if you wannadive a little bit deeper into viral videos, I'lllink up a couple resources. The first is a TED Talk from Kevin Allocca that talks about theelements of viral videos, and then there's also a great blog post with 10 ways to help your videos go viral that goes into the day ofthe week that you release it, and then really hustling totry to get it posted on blogs and shared by influencers. So there's definitelysome things you can do, and if that's somethingyou're going after, check out those resourcesin the YouTube description. (papers crinkle) Sarahs Back says, Iwanted to do YouTube too but I don't know what kindof videos I should put up. What should by me first video? I'm thinking about a semi-short vlog. So, Sarah, thanks somuch for the question. What I would say is justpost your first video. Now, a couple ideas, yeah,a daily vlog would be great. You can also do a 20 thingsor 25 things about me tag and just Google those tag questions, like facts about me, and then make a video answering all those questions, and that's starting your YouTube channel. They're getting to know you. Or you could pick a topicand make a video about it. Maybe make a videoabout something locally, like a tour of your city, and you shoot some B-rolland you narrate over it. Anything at all. I think the key thoughis to just get started. The cool thing about YouTube is you really definitely learn as you go. So post your first videoas soon as possible, and then keep posting more videos, and I think you'll learnand get more clarity about what you love, what you're good at, what you don't love as much, and so, just get started creating, as soon as possible, and then tweet me the linkonce you're video's live. (Sean snaps) @SeanCannell on Twitter. And ... Nate Asks, hey Sean, I wantto start making short films for YouTube, but I amnot camera-ready yet. Do you have any suggestionsfor types of films that I could make that Iwouldn't actually be in? Thanks so much for the question, Nate. Here's seven quick video ideas that you can make withoutactually having to be on camera and showing your face. So the first is like anunboxing or a review video, where you just show the product. You maybe show your handsworking and unboxing the product or reviewing the product, and you just commentate. You narrate over it. There's a lot of toychannels that are very big that always just show the toys being unwrapped or being unboxed, and so that's an idea. The second is a drawing or doodling video. Could be the art channels,where they're actually drawing, or there's like whiteboardchannels, I don't know if you've seen those, kinda likeDraw My Life where they're like videos that, younarrate and then you show what you're talking about by drawing. There's a couple bookchannels that do illustrative book reviews, so thoseare something to consider. The third is screen capture videos. This is where you useScreenflow or Powerpoint and you actually can justnarrate over a presentation. You can share information,you can teach some stuff, and again, it's your voice,but you're going through slide by slide, and youcan actually do this really easy on Google Hangouts. You can just record straight from your computer on a Google Hangout on air, and just share your screenand not show a webcam, just share your screen,show the Powerpoint, and then it saves it there for you, and now you have a video made. Another idea would bepoint-of-view videos. This would be like you havea GoPro with a head mount or a chest mount, and you. create a video that is from your point of view butdoesn't actually show you. Just make sure that you don'twalk in front of any mirrors. Another idea would be todo like B-roll a voiceover. So what I mean by B-rollis just like stock footage or footage you create. So this could be, ifyou're doing a city tour, you'd be like showing thestreet and then showing the restaurants and thenshowing landscape shots, and then you just put likemusic and B-roll over it. Or that it specificallyis even stock footage, where footage you get off the internet from like a stock site and you put some inspirational words over it or anything. Maybe it's just music andlandscape and time lapses. It's kind of cool and it shows nature. Those are definitely some ideas. The sixth idea would be to kinda do that but with still photos. It could be like a slideshow. You just fade from picture to picture or you use some slideshow software, and that's kind of a cool way to ... You can animate the photos a little bit, and so it's still a video, and then you of course have music, and it makes it even better if you do a voiceover overthe slideshow of the pictures. And then lastly wouldbe like a static image.
Actually podcasters do this,where maybe you just wanna upload a song to YouTube or along interview or a podcast, and they just put up like one image for the entirety of the video. So it's really just like an audio track, but it still is a video,it becomes a YouTube video, and now your podcast episodesor whatever the content is is searchable on YouTube as well. So there's kinda seven ideasof really how to be posting YouTube videos without everhaving to be on camera. Question of the day: what tips do you have for what someone's firstYouTube video should be, and post a link to yourfirst YouTube video in the description below. Do it. I wanna see what yourfirst video was ever, so post it in the description. If you have a question thatyou want to be featured in one of the next THiNKMedia TV A episodes, post that in the comments section as well.
So hey, thanks so much forchecking out this video. Definitely subscripe formore videos just like this, and if you haven'tdownloaded the THiNK Media TV Video Gear Buyer's Guide, it'sthe guide where I go through the best lighting, cameras, and audio gear that I recommend for everydifferent budget level, so you can grab that. I'll link it up on the YouTube card as well as in the description below. Until next time, THiNK MediaTV is helping you go further faster in media. Keep crushing it, and we will talk soon. (camera beeps) All right, all right, all right. Other people. Do a whole video and there's spinach ... (camera beeps)Check. All right, all right. (Sean laughs artificially) (camera beeps)Check, all right. All right. They could be shocking. (Sean gasps)(camera beeps) (Geiger counter beeps steadily) And how to make things sound a lot longer than they should sound. Okay.(camera beeps)